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What we do Core services

Lifecycle Optimisation

We help clients protect value, maintain relevance and identify new opportunities for growth.

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Service overview

Is your portfolio aligned to where the NHS is heading next?

Protecting value as the system around you changes.

Established brands face constant pressure from competition, affordability challenges and changing healthcare priorities. Mature products often still meet important NHS needs, but their value story may no longer reflect the system they operate in.

We help clients protect value, maintain relevance and identify new opportunities for growth.

How we support you:

  • Portfolio defence strategy
  • Loss of exclusivity planning
  • Value proposition refresh
  • Lifecycle optimisation

Portfolio defence review

Is your value story keeping pace with a changing NHS?

Mature products often still meet important NHS needs, but their value story may no longer reflect the system they operate in.

Our Portfolio Defence Review helps identify where value is most at risk and the practical steps that will protect share and relevance.

Ideal for:

Established brands facing competitive or affordability pressure • Products approaching loss of exclusivity • Portfolios in need of a refreshed value proposition

Loss of exclusivity planning

Need support defending value?

What you can expect

How we deliver this review

Senior consultant in conversation with a client

Senior Director inputs

Led by NeoHealthHub's senior team, combining commercial strategy, market access and NHS engagement expertise.

Drawing on competitive intelligence, NHS insight and lifecycle experience, we assess where value is most exposed and what action will protect it.

What you receive

  • Portfolio Vulnerability Scorecard: A structured view of where value is most exposed to competitive, affordability or policy pressure.
  • Competitive & LOE Risk Assessment: A prioritised review of the risks most likely to affect share and relevance.
  • Value Refresh Action Plan: Practical recommendations to update your value story and defend formulary position.
  • Quick Win Recommendations: Immediate actions to strengthen portfolio resilience and build momentum.
Get in touch about our assessment reviews

Need support defending value?

Talk to NeoHealthHub about protecting relevance and share as the NHS around your portfolio changes.

Get your assessment review now