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What we do Core services

Accelerate Adoption

We work with NHS stakeholders to overcome local barriers, build confidence and support adoption at scale.

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Service overview

What is standing between approval and real-world use?

Closing the gap between approval and everyday use.

Many products secure approval. Far fewer achieve the uptake they were expected to deliver. The challenge is often implementation, not access.

Our team of senior, field-based Market Access Directors has consistent and unrivalled access to senior decision-makers across 95% of UK NHS organisations. They work with key NHS stakeholders to overcome local barriers and support adoption at scale.

How we support you:

  • Formulary inclusion
  • Pathway implementation
  • Local payer engagement
  • Advanced Budgetary Notification and Budget Impact delivery
  • Account prioritisation

Launch acceleration review

Is your launch delivering what you expected?

Many launches fail to achieve forecast uptake despite strong clinical data, positive stakeholder feedback and successful market access activity.

Our Launch Acceleration Review helps identify the factors limiting adoption and provides a practical plan to improve performance.

Ideal for:

  • Products launched in the last 6–24 months
  • Brands experiencing slower-than-expected uptake
  • Organisations preparing for the next phase of launch

What you can expect

How we deliver this review

What you receive

  • Opportunity Analysis: Identification of the geographies, stakeholders and barriers most likely to affect uptake.
  • Acceleration Plan: A prioritised action plan focused on the activities most likely to improve access and adoption.
  • Quick Wins: A series of immediately actionable recommendations designed to build momentum.
Get in touch about our assessment reviews

Specialist support

Specialist services that underpin our core commercialisation services.

Data & Insight

Data and insight that supports decisions, not just reporting.

Budget impact models, NHS scorecards, account variation, dashboards and adoption planning tools.

Explore data & insight

Private Market Commercialisation Support

Private market launch support where it can accelerate learning or create complementary access.

From market assessment and stakeholder engagement to implementation and growth, we help clients successfully navigate and commercialise products within the private healthcare landscape.

Explore private market support

Need support accelerating adoption?

Talk to NeoHealthHub about what could be holding adoption back and how to build a practical plan to improve performance.

Get your assessment review now