Managing Change

The client had limited awareness with payers of their current value proposition and amidst pressure to maximise efficiencies in their business, our client sought our consultancy services to guide them through a change management programme, to create a more efficient and successful business model.

The client was also set to launch a new product in a very difficult market environment, at a time when the therapy area was not a key focus amongst primary care commissioners.

To carry out a full review and implement a successful change strategy that would maximise efficiencies and growth.

To understand and design a viable, value proposition that would support a successful product launch, in a very challenging market environment.

We completed a full organisational audit to understand the strengths and weaknesses of the business. Interviews and assessment centres were also conducted, to capture the existing insights and experience of the team, and to determine the current dynamics and best practice of the organisation.

We developed a full value proposition, presentation and toolkit to support the new product launch, to gain approval for use in ICBs and LHBs (Local Health Boards) across England and Wales.

We also reviewed multiple data sources, reading the current landscape and using our expertise to understand what data to prioritise and how to weight it, to launch segmentation forecasting.

We reduced budget spend on Business Intelligence by 80% - which saw the first ever complete outsourcing model of Business Intelligence within the market.

The number of ICBs prescribing the new product within 7 months of launch was equal to the market leaders.

Overall, we have embedded a partnership with the client that is regarded as an extension of their team.